AI promises transformative value — but only if its costs are managed with discipline. From hybrid cloud infrastructure and data acquisition to talent, tooling, and governance, AI introduces a new layer of financial complexity. This session explores how Technology Business Management (TBM) provides the strategic foundation to manage these costs through ITFM, FinOps, and Strategic Portfolio Management (SPM). Learn how to gain visibility into all aspects of AI spend, align AI investments with business outcomes, and avoid the pitfalls of unchecked innovation initiatives. Whether you're scaling AI or just starting out, this session will equip you to establish financial clarity in the AI era.