Barry Whittle
Barry Whittle
Product Marketing Manager
Chad Doiron
Chad Doiron
Chief Marketing Officer

As enterprises become more technology-driven to meet changing business demands, CIOs need the right financial management tools to be valuable, strategic partners to the business.

Join industry tech experts on June 23rd to learn  how TBM principles and ITFM tools enable tech leaders to capitalize on opportunities in a rapidly changing landscape with data-driven technology decisions.   

In this webinar, we'll discuss:  

  • IT Financial Management fundamentals and IT cost optimization with efficient planning and delivery   
  • How to work favorable variance and course-correct overspend    
  • Accelerating forecasting cycles to align budget to strategic priorities    


Barry Whittle, Product Marketing Manager, Apptio
Barry Whittle is Product Marketing Manager for ApptioOne. In his eight year tenure at Apptio, has delivered Apptio products through Professional Services, supported adoption with Customer Success, and produced thought-leadership TBM content with Marketing.

Chad Doiron, Chief Marketing Officer, Advocate
Chad Doiron, Chief Marketing Officer and member of Advocate’s Executive Leadership Team, fuels revenue growth and market expansion by defining their go-to-market position and aligning its services roadmap to best meet client needs. Throughout his 30-year career, he has served in various leadership roles across brand marketing, corporate strategy, product development, and IT operations.

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